Dr. Sunita Kumar holds a B.Ed., MBA, M.A. in English with Communication, M.Phil. in Management, and a Ph.D. in Marketing. Her expertise lies in branding, digital marketing, and marketing analytics. Before academia, she worked for six years in the corporate sector, including at L'Oréal, building her branding and corporate strategy skills. In 2010, Dr. Sunita joined Christ University?s Bannerghatta Road Campus. She is a dedicated educator, teaching courses in marketing analytics, branding, and digital marketing. Dr. Sunita actively mentors Ph.D. scholars in branding and digital marketing and has successfully guided many graduates. Her combined 6 years of industry experience and 15 years in academia make her a valuable asset to Christ University. Dr. Sunita?s research and academic contributions, combined with her corporate insight, strengthen the university?s academic reputation.
Name of Journal: International Journal of Business and Emerging Markets
Date Of Publication: 30-Nov-2023
Category: Article in Research Journal
Volume No/Issue No/Page No: 16/1/89 - 106
Sole Authored /Co Authored: Co-Author
Author Name (s): SUNITA KUMAR,SRIDHARAN A
URL: https://www.inderscience.com/jhome.php?jcode=ijbem
Indexing Agency: Scopus
Name of Journal: Emerald Insight
Date Of Publication: 24-Nov-2023
Category: Case Studies
Volume No/Issue No/Page No: 13 /4/1 - 23
Sole Authored /Co Authored: Co-Author
Author Name (s): SRIDHARAN A,SUNITA KUMAR,SHIVI KHANNA
URL: https://www.emeraldgrouppublishing.com/
Indexing Agency: Scopus
Name of Journal: Prabandhan : Indian Journal of Management
Date Of Publication: 14-Sep-2023
Category: Article in Research Journal
Volume No/Issue No/Page No: 16/9/43 - 60
Sole Authored /Co Authored: Co-Author
Author Name (s): SUNITA KUMAR,SHIVI KHANNA,ANJU KALLUVELIL JANARDHANAN,RINI MARY WILLIAM,SAYANI SAHA
URL: https://www.indianjournalofmanagement.com/index.php/pijom/index
Indexing Agency: Scopus
Name of Journal: International Journal of Management and Sustainability
Date Of Publication: 01-Feb-2023
Category: Article in Research Journal
Volume No/Issue No/Page No: 12/1
Sole Authored /Co Authored: Co-Author
Author Name (s): SUNITA KUMAR
URL: http://www.conscientiabeam.com/journal/11
Indexing Agency: Scopus
Name of Journal: Media Literacy and Academic Research
Date Of Publication: 20-Dec-2022
Category: Article in Research Journal
Volume No/Issue No/Page No: 5/2
Sole Authored /Co Authored: Co-Author
Author Name (s): SUNITA KUMAR,SHIVI KHANNA
URL: https://www.mlar.sk/
Indexing Agency: Web of Science
Name of Journal: Academic Journal of Interdisciplinary Studies
Date Of Publication: 05-Nov-2022
Category: Article in Research Journal
Volume No/Issue No/Page No: 11/6/313 - 323
Sole Authored /Co Authored: Co-Author
Author Name (s): SUNITA KUMAR
URL: https://www.richtmann.org/journal/index.php/ajis/issue/view/320
Indexing Agency: Scopus
Name of Journal: Indian Journal of Marketing
Date Of Publication: 01-Jul-2019
Category: Article in Research Journal
Volume No/Issue No/Page No: 49/7
Sole Authored /Co Authored: Sole Author
Author Name (s): SUNITA KUMAR
URL: http://indianjournalofmarketing.com/index.php/ijom/article/view/145404
Indexing Agency: Scopus and Indian Citation Index
Name of the Program: fdp resource person
Date: 2024-12-16 00:00:00
Name of the Institutions: Nargund College of Pharmacy
Name of the Program:
Date: 2024-09-27 00:00:00
Name of the Institutions: CMR University
Name of the Program:
Date: 2024-03-22 00:00:00
Name of the Institutions:
Name of the Program: 5th I-come international conference
Date: 2022-07-21 00:00:00
Name of the Institutions: Petra and Christ University
Name of the Program: Online
Date: 2021-07-29 00:00:00
Name of the Institutions: FISAT Business School
Name of the Program: Webinar on Marketing Strategy for Corporate Post COVID 19
Date: 2020-06-29 00:00:00
Name of the Institutions: CMS Institute of Management
Name of the Program: Webinar on Social Media Marketing
Date: 2020-06-14 00:00:00
Name of the Institutions: sunshine institute of management and technology
Name of the Program: AIMS international Conferance of Management
Date: 2015-01-05 00:00:00
Name of the Institutions: IIMK
Name of the Program: International Conference on Business Management & Information Systems
Date: 2012-11-22 00:00:00
Name of the Institutions: Singapore institute of Management
Name of Student: POORNIMA NAIR
Institutions: Christ University
Month & Year: June 2022
Name of Student: KAVITA RAWAT
Institutions: Christ University
Month & Year: December 2023
Name of Student: CHANDRU M C
Institutions: Christ University
Month & Year: August 2024
Investigator(s):
Sponsors:
Investigator(s): SUNITA KUMAR
Sponsors:
Investigator(s): SUNITA KUMAR
Sponsors:
Investigator(s): SRIDHARAN A, SUNITA KUMAR
Sponsors:
Name of the Workshop/FDP/Training Programme: Advancement in teaching methodology and Recent development
Name of the Organiser: Nargund College of Pharmacy
Level: National
Role: Invited Resource Person/Trainer
Date: 2024-12-16
Name of the Workshop/FDP/Training Programme: Qualitative Research Method in Management
Name of the Organiser: CMS Business School
Level: International
Role: Participant
Date: 2024-05-13
Name of the Workshop/FDP/Training Programme: Fdp on Advanced research Methodologies:Qualitative and quantitaive approaches
Name of the Organiser: Amity university
Level: International
Role: Participant
Date: 2024-01-04
Name of the Workshop/FDP/Training Programme: five day FDP "Structural Equation and Modelling through SPSS
Name of the Organiser: Jain University
Level: International
Role: Participant
Date: 2020-12-14
Name of the Workshop/FDP/Training Programme: Emerging Application of SEM in Contemporary Research
Name of the Organiser: CMS School of Business (Jain University)
Level: National
Role: Participant
Date: 2020-12-14
Name of the Workshop/FDP/Training Programme: one week faculty Development on Data Analytical Tools
Name of the Organiser: Jain University
Level: National
Role: Participant
Date: 2020-05-27
Name of the Workshop/FDP/Training Programme: Excel Skills for Business Essentials
Name of the Organiser: Macuquarie University
Level: International
Role: Participant
Date: 2020-05-07
Name of the Workshop/FDP/Training Programme: Brand Management: Aligning Business, Brand and Behaviour
Name of the Organiser: by University of London & London Business School Coursera
Level: International
Role: Participant
Date: 2020-05-01
Name of the Workshop/FDP/Training Programme: Brand Identity and Strategy
Name of the Organiser: by IE Business School Coursera
Level: International
Role: Participant
Date: 2020-05-01
Name of the Workshop/FDP/Training Programme: QIP(FRONTIER AREAS IN THE SUBJECT AND CURRICULUM UPDATION)
Name of the Organiser: Christ university School of Business Studies and Social Sciences
Level:
Role: Organiser & Participant
Date: 2018-05-21
Name of the Workshop/FDP/Training Programme: Case Based Teaching, Writing And Publication
Name of the Organiser: Christ university
Level: Institutional
Role: Participant
Date: 2017-10-11
Name of the Workshop/FDP/Training Programme: APA workshop
Name of the Organiser: Christ university
Level: Institutional
Role: Participant
Date: 2016-08-29
Name of the Workshop/FDP/Training Programme: Multivariate Analysis Using SPSS & AMOS
Name of the Organiser: Department of Management Studies, Kongu Engineering College
Level: International
Role: Participant
Date: 2016-08-05
Name of the Workshop/FDP/Training Programme: Design Thinking and Innovation
Name of the Organiser: Titan Company
Level: National
Role: Participant
Date: 2016-06-11
Name of the Workshop/FDP/Training Programme: FDP
Name of the Organiser: Academic Staff College
Level:
Role: Organiser & Participant
Date: 2016-05-23
Name of the Workshop/FDP/Training Programme: The art of case writing and teaching in the field of management
Name of the Organiser: BMS College of Enginering
Level: Regional
Role: Participant
Date: 2015-08-20
Name of the Workshop/FDP/Training Programme: Out of the box thinking
Name of the Organiser: CMS Business School
Level: Regional
Role: Participant
Date: 2015-04-25
Name of the Workshop/FDP/Training Programme: Marketing is dead !Long live Markeing
Name of the Organiser: Jain University
Level: National
Role: Participant
Date: 2015-01-21
Name of the Workshop/FDP/Training Programme: Reflection and Foresight
Name of the Organiser: Academic Staff College
Level:
Role: Organiser & Participant
Date: 2014-10-25
Name of the Workshop/FDP/Training Programme: Faculty Development Programme
Name of the Organiser: Deanery of Commerce and Management
Level: Institutional
Role: Participant
Date: 2013-10-01
Name of the Workshop/FDP/Training Programme: SAP 01
Name of the Organiser: SAP
Level: Institutional
Role: Participant
Date: 2013-08-05
Name of the Workshop/FDP/Training Programme: Leadership Simulation Workshop
Name of the Organiser: enParagigm knowledge Solution
Level: Regional
Role: Participant
Date: 2013-03-18
Name of the Workshop/FDP/Training Programme: Orientaion program on "Perspectives and Practices in Higher Education"
Name of the Organiser: CU - Academic staff college
Level: Institutional
Role: Participant
Date: 2012-10-09
Name of the Workshop/FDP/Training Programme: Perspectives and Practices in Higher Education
Name of the Organiser: Academic Staff College
Level: Institutional
Role: Participant
Date: 2012-10-09
Name of the Workshop/FDP/Training Programme: Business Research Techniques
Name of the Organiser: Christ university
Level: Institutional
Role: Participant
Date: 2012-03-19
Name of the Awards/Achievements/Others: The University of Edinburgh ,USA Certificate Critical Thinking in Global challenges
Description: Five week online Certificate course in Critical Thinking in Global challenges
Organisation: The University of Edinburgh
Month/Year: 28 February 2014
Name of the Awards/Achievements/Others: Marketing certificate course form Coursera
Description: 12 week online non credit course (Signature Track)
Organisation: Penn University of Pennsylvania
Month/Year: 14 January 2014
Name of the Awards/Achievements/Others: MT. SAN JACINTO COLLEGE'S ONLINE OFFERING OF Crafting an Effective Writer: Tools of the Trade (Fundamental English Writing
Description: MT. SAN JACINTO COLLEGE'S ONLINE OFFERING OF online basic writing course
Organisation: MT. SAN JACINTO COLLEGE'S
Month/Year: 11 August 2014
Name of the Awards/Achievements/Others: COURSERA ONLINE COURSE UNIVERSITY OF VIRGINIA
Description: Online 8 weeks course
Organisation: UNIVERSITY OF VIRGINIA
Month/Year: 07 August 2014
Name of the Awards/Achievements/Others: COURSERA ONLINE COURSE UNIVERSITY OF VIRGINIA
Description: Online 8 weeks course in Foundations of Business Strategy
Organisation: UNIVERSITY OF VIRGINIA
Month/Year: 07 August 2014
Name of the Awards/Achievements/Others: Spss Basic Facilitators Certification
Description: Spss Basic Facilitators Certification
Organisation: Christ University
Month/Year: 01 March 2014
Name of the Awards/Achievements/Others: Marketing in a Digital World
Description: Online Coursera course in Marketing in a Digital World
Organisation: University of Illinois at Urbana-Champaign
Month/Year: 15 August 2016
Name of the Awards/Achievements/Others: Advertising and Society
Description: online 7 week certificate in Advertising and Society from Duke university
Organisation: Duke University
Month/Year: 07 April 2015
Name of the Awards/Achievements/Others: COURSERA ONLINE COURSE FROM DUKE UNIVERSITY
Description: online course On Advertising and society from duke university
Organisation: Duke University
Month/Year: 06 January 2015
Name of the Awards/Achievements/Others: Coursera Online course in Introduction to Consumer Neuroscience & Neuromarketing from Copenhagen Business School
Description: Coursera Online 6 week course in "An Introduction to Consumer Neuroscience & Neuromarketing" from Copenhagen Business School
Organisation: Copenhagen Business School
Month/Year: 04 February 2015
Name of the Awards/Achievements/Others: Best paper award
Description:
Organisation: Swami Keshvanand Institute Of Technology, Management & Gramothan, Jaipur
Month/Year: 03 February 2023
Name of the Awards/Achievements/Others: Spss Basic Facilitators Certification
Description: Spss Basic Facilitators Certification
Organisation: Christ University
Month/Year: 01 October 2013
Type of Book: Chapter
Title : Building Power, Safety, and Trust in Virtual Communities
ISBN: 9798369338681
Month/Year: Jun 2025
Type of Book: Chapter
Title : Communications in Computer and Information Science
ISBN: 1865-0937
Month/Year: Jun 2025
Type of Book: Chapter
Title : Encyclopedia of New Populism and Responses in the 21st Century
ISBN: 978-981997802-1, 978-981997801-4
Month/Year: May 2025
Type of Book: Chapter
Title : Global Perspectives on Social Media Influencers and Strategic Business Communication
ISBN: 979-836930913-1, 979-836930912-4
Month/Year: May 2025
Type of Book: Chapter
Title : Emerging Role of Blockchain in Generative AI for Healthcare Management
ISBN: 978-3-031-75770-9
Month/Year: Mar 2025
Type of Book: Chapter
Title : Impact of Climate Change on Social and Mental Well-Being
ISBN: 978-044323788-1, 978-044323789-8
Month/Year: Sep 2024
Type of Book: Chapter
Title : Global Perspectives on Social Media Influencers and Strategic Business Communication
ISBN: 979-836930913-1, 979-836930912-4
Month/Year: Jun 2024
Type of Book: Chapter
Title : Emerging Perspectives on Financial Well-Being
ISBN: 979-836931751-8, 979-836931750-1
Month/Year: Jun 2024
Type of Book: Chapter
Title : Future of Customer Engagement Through Marketing Intelligence
ISBN: 9798369323670
Month/Year: Jun 2024
Type of Book: Chapter
Title : Emerging Perspectives on Financial Well-Being
ISBN: 979-836931751-8, 979-836931750-1
Month/Year: Jun 2024
Type of Book: Chapter
Title : Revolutionizing the Service Industry With OpenAI Models
ISBN: 9798369312391
Month/Year: May 2024
Type of Book: Chapter
Title : Global Trends in Governance and Policy Paradigms
ISBN: 9798369317426
Month/Year: May 2024
Type of Book: Chapter
Title : Revolutionizing the Service Industry With OpenAI Models
ISBN: 9798369312391
Month/Year: May 2024
Type of Book: Chapter
Title : Globalized Consumer Insights in the Digital Era
ISBN: 9798369338117
Month/Year: Feb 2024
Type of Book: Chapter
Title : Artificial Intelligence in Forecasting Tools and Techniques
ISBN: 978-104005150-4, 978-103250615-9
Month/Year: Jan 2024
Type of Book: Chapter
Title : Using Influencer Marketing as a Digital Business Strategy
ISBN: 9798369305515|
Month/Year: Dec 2023
Type of Book: Chapter
Title : Handbook of Research on Blockchain Technology and the Digitalization of the Supply Chain
ISBN: 9781668474556
Month/Year: Jun 2023
Type of Book: Chapter
Title : Business Models to Promote Technology, Culture, and Leadership in Post-COVID-19 Organizations
ISBN: 13: 9781668443583
Month/Year: May 2023
Type of Book: Chapter
Title : Confluence of Artificial Intelligence and Robotic Process Automation
ISBN: 978-981-19-8296-5
Month/Year: Mar 2023
Inventors: LAKSHMY PRIYA K,RASHMI RAI,SUNITA KUMAR,DR.RAMKRISHNA G
Type of Specification: Provisional
Granted/Awarded Date: -
Publication/Application Date: 08-Aug-2023
Application/Filing Date: 08-Aug-2023
Publication Number: 202341053045
Patent Number: 202341053045
Field of Invention: Bio medical engineering
Type of the Program: Conference
Role: Presenter
Title: Crafting Inclusive Brand Narratives in Fashion: Integrating Theory and Practice
Date: 2025-02-23
Organising Institution: IIM Shillong
Level: International
Type of the Program: Conference
Role: Presenter
Title: The Impact of corporate Social responsibility on competitive advantage and societal Benefit
Date: 2025-02-01
Organising Institution: IIM Bodh Gaya
Level: International
Type of the Program: Conference
Role: Presenter
Title: Customer engagement in the Digital Age: The Role of Co-creation in fashion Branding
Date: 2025-01-24
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Adapting Brand -Building techniques from traditional Sports to esports: A pathway to fan Loyalty and Engagement
Date: 2025-01-24
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Workplace spirituality and inclusive leadership skills among employees in the private service organization
Date: 2025-01-24
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Participant
Title:
Date: 2024-12-09
Organising Institution: IIM Banagalore
Level: International
Type of the Program: Conference
Role: Presenter
Title: Exploring The influence of CSR on Competitive advantage & Societal Gains
Date: 2024-09-11
Organising Institution: Vivekananda College of Engineering Technology
Level: International
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2024-03-22
Organising Institution: G.R. Damodaran Academy of Management!
Level: Institutional
Type of the Program: Conference
Role: Presenter
Title: Text Mining analysis of consumer durables' Experience
Date: 2024-01-29
Organising Institution: Kristu Jayanthi College
Level: Institutional
Type of the Program: Conference
Role: Presenter
Title: Text Mining Analysis of Consumer Durable Experience _ An Examination of Amazon Private Labels
Date: 2024-01-29
Organising Institution: Kristu Jayanti college
Level: International
Type of the Program: Conference
Role: Presenter
Title: Influence of an "Indian Aesthetics" VS "East Asian Aesthetics"
Date: 2024-01-10
Organising Institution: JIM
Level: International
Type of the Program: Conference
Role: Presenter
Title: A study on revolution of healthcare industry with transformational Artificial Intelligence Tool
Date: 2023-12-18
Organising Institution: Ajeenkya DY Patil University and I Nurture Education Solutions in association with Springer
Level: International
Type of the Program: Conference
Role: Presenter
Title: Exploring co-creation regret post-purchase regret in e-commerce.: Implication on Brand Image
Date: 2023-10-05
Organising Institution: CHRIST Bannerghatta Road Campus, in Partnership with UNDIP University, Indonesia.
Level: International
Type of the Program: Conference
Role: Presenter
Title: online Customer Feedback: A Comprehensive Review
Date: 2023-10-05
Organising Institution: CHRIST Bannerghatta Road Campus, in Partnership with UNDIP University, Indonesia.
Level: International
Type of the Program: Conference
Role: Presenter
Title: Influence of Virtual Influencers on Purchasing Intention-Digitization Of Business and Entrepreneurship-Emotions, communication, and interactions in social media platforms"
Date: 2023-09-22
Organising Institution: REVA university Bangalore
Level: International
Type of the Program: Conference
Role: Presenter
Title: A study on strategic role of Cost and Management Accountants in the ECL model of Indian Commercial Banks
Date: 2023-09-08
Organising Institution: IIM Jammu and Kashmir
Level: International
Type of the Program: Conference
Role: Presenter
Title: A study on the strategic role of Cost and Management Accountants in the ECL model of Indian Commercial Banks
Date: 2023-09-08
Organising Institution: IIM Jammu and Kashmir
Level: International
Type of the Program: Conference
Role: Presenter
Title: A roadmap to net zero era: An approach with Artificial Intelligence tool
Date: 2023-08-28
Organising Institution: Academy of Higher Learning
Level: National
Type of the Program: Conference
Role: Presenter
Title: A roadmap to net zero era: An approach with Artificial Intelligence tool
Date: 2023-07-28
Organising Institution: Malleshwaram Ladies Association
Level: National
Type of the Program: Conference
Role: Presenter
Title: Niche to Mass Marketing: Consumer Perceptions and Challenges Facing the Packaged Coconut Water Industry"
Date: 2023-06-02
Organising Institution: FORE School of Management
Level: International
Type of the Program: Conference
Role: Presenter
Title: Disruptive Strategies for supply chain Disruption
Date: 2023-02-24
Organising Institution: International School of Management Excellence
Level: International
Type of the Program: Conference
Role: Presenter
Title: Emerging Role of Blockchain on Healthcare Management in COVID-19 and Beyond
Date: 2023-02-03
Organising Institution: Swami Keshvanand Institute Of Technology, Management & Gramothan, Jaipur
Level: International
Type of the Program: Conference
Role: Presenter
Title: Emerging Role of Blockchain on Healthcare Management in COVID-19 and Beyond
Date: 2023-02-03
Organising Institution: Swami Keshvanand Institute of Management and Technology
Level: International
Type of the Program: Conference
Role: Presenter
Title: Emerging Role of Blockchain on Healthcare Management in COVID-19 and Beyond
Date: 2023-02-03
Organising Institution: Swami Keshvanand Institute of Management and Technology
Level: International
Type of the Program: Conference
Role: Presenter
Title: A Study On The Effect Of Inventory Management Prictices On The Marketing Performance Of Organizations
Date: 2023-01-09
Organising Institution: St. Joseph's Institute of Managment (JIM)
Level: International
Type of the Program: Conference
Role: Presenter
Title: Consumers' Acceptance of Luxury Fashion Retailing Through E-Commerce in Indian Metro Cities
Date: 2023-01-09
Organising Institution: St Joseph's Institute of Management
Level: International
Type of the Program: Conference
Role: Presenter
Title: Using AI to Extract insights from Annual Corporate Reports
Date: 2022-12-15
Organising Institution: IIM Banaglore
Level: International
Type of the Program: Conference
Role: Presenter
Title: Critical Analysis of India's Internal Migration policy during COVID-19
Date: 2022-11-30
Organising Institution: DiST
Level: International
Type of the Program: Conference
Role: Presenter
Title: Critical Analysis of India's Internal Migration policy during COVID-19
Date: 2022-11-30
Organising Institution: DiST
Level: International
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2022-11-30
Organising Institution: DIST
Level: International
Type of the Program: Conference
Role: Presenter
Title: A Study On The Pros And Cons Of Implementation Of Carbon Tax Price In India
Date: 2022-09-16
Organising Institution: Indian Institute of Management Bodh Gaya
Level: International
Type of the Program: Conference
Role: Presenter
Title: A Study on Pros and cons of implementation of carbon tax price in India
Date: 2022-09-16
Organising Institution: IIM Bodhgaya
Level: International
Type of the Program: Conference
Role: Presenter
Title: Strengthening supply chain Management Through Technology
Date: 2022-09-14
Organising Institution: Department of management Rathinam college of Arts and Science
Level: International
Type of the Program: Conference
Role: Participant
Title:
Date: 2022-07-21
Organising Institution: Petra and christ university
Level: International
Type of the Program: Conference
Role: Presenter
Title: Changes in consumer behaviour brought on by the pandemic-a study on 360 degree change in lifestyle
Date: 2021-08-06
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: A literature review on determinants of online purchase intention
Date: 2021-08-06
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Rise Of Ott Platforms Concerning Customer Content Preference Pre And During Covid
Date: 2021-07-29
Organising Institution: online , FISAT Business School
Level: International
Type of the Program: Conference
Role: Presenter
Title: Global Markets And Relation Between Them During Pandemic Induced Worldwide Slowdown
Date: 2021-07-29
Organising Institution: FISAT Business School
Level: International
Type of the Program: Conference
Role: Presenter
Title: Rise of OTT platforms concerning Customer Content Preference pre and during COVID
Date: 2021-07-29
Organising Institution: FISAT Business School
Level: International
Type of the Program:
Role: Presenter
Title: Systematic Review of Online Review Helpfulness
Date: 2021-04-20
Organising Institution: Motilal Nehru National Institute of Technology,Allahabad
Level: International
Type of the Program: Conference
Role: Presenter
Title: Analyzing Online Customer Reviews: A Systematic Literature Review
Date: 2021-04-07
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Branding Amidst COVID 19
Date: 2020-08-27
Organising Institution: FISAT Business School
Level: International
Type of the Program: Conference
Role: Presenter
Title: "Pandemic and Financial Crises, its effect on Stock Markets "
Date: 2020-07-27
Organising Institution: FISAT Business School
Level: International
Type of the Program: Conference
Role: Participant
Title:
Date: 2020-07-21
Organising Institution: Garden city university
Level: International
Type of the Program: Conference
Role: Presenter
Title: Influence of Social media on the consumer behavior of Generation Z in relation to Consumer electronics
Date: 2019-12-13
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Online Brand Community :Conceptual Paper
Date: 2019-12-13
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Influence of Visual Indian Aesthetics on Consumer Perception
Date: 2019-12-13
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Moderator/Chair
Title:
Date: 2019-12-13
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Study on the impact of mobile app in online ticket reservation-South India
Date: 2019-12-11
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: The New Age of Celebrity Endorsements-Influencer Marketing
Date: 2019-12-11
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Social Media Marketing :Conceptual paper
Date: 2019-07-26
Organising Institution: IIM Indore
Level: International
Type of the Program: Conference
Role: Presenter
Title: Conceptualizing Brand Loyalty and Brand Equity
Date: 2019-01-03
Organising Institution: IMMS, Pune and AIMS international
Level: International
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2018-12-20
Organising Institution: Indian Institute of Sciences
Level: International
Type of the Program: Conference
Role: Presenter
Title: Social Media Marketing Research: An Introductory Paper
Date: 2018-12-18
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Influence of Co-Creation on Brand
Date: 2018-12-18
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Product Adaptaion in International Market
Date: 2018-05-26
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Product Adaptation In International Marketing :Hype , Hope or Necessity
Date: 2017-12-22
Organising Institution: Great Lakes Institute Of Management Chennai
Level: International
Type of the Program: Conference
Role: Presenter
Title: Consumer perception towards private label brand
Date: 2017-09-15
Organising Institution: IFIM
Level: International
Type of the Program: Conference
Role: Presenter
Title: Consumer preference towards private label brand with special reference to retail apparel
Date: 2017-07-27
Organising Institution: IIM Indore and NASMEI
Level: International
Type of the Program: Conference
Role: Presenter
Title: Co-creation New Method of Building Brand Loyalty & Innovation
Date: 2017-07-27
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: innovation and Brand Building through Co creation
Date: 2017-02-22
Organising Institution: Kristu Jyanthi College
Level: International
Type of the Program: Conference
Role: Presenter
Title: Customer Relationship Engagement and Brand Awareness Through Customer Coo creation
Date: 2017-02-16
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Scope of Online Tailoring in India
Date: 2016-12-22
Organising Institution: Great Lake Institute of Management
Level: International
Type of the Program: Conference
Role: Presenter
Title: Fraud Analytics: Fraud Detection of Tax Refund Using Advance Analytics in India
Date: 2016-12-19
Organising Institution: Indian Institue of Sciences(IISC)
Level: International
Type of the Program: Conference
Role: Presenter
Title: Shock Advertising and its Impact on the younger Generation
Date: 2016-07-03
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: A study on customer preference & the scope of online Tailoring
Date: 2016-02-12
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Study on the Impact of Product Placement
Date: 2016-02-12
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: A study on cult branding with reference to Royal Enfield
Date: 2015-12-26
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Influence of Technology on online shopping behaviour and brand loyalty
Date: 2015-06-27
Organising Institution: Christ University
Level: International
Type of the Program: Symposium
Role: Participant
Title:
Date: 2015-04-24
Organising Institution: Oxford College of Engineering
Level: International
Type of the Program: Conference
Role: Presenter
Title: Effect of Neuromarketing on Advertising
Date: 2015-01-02
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Negative connotation used to portray women in advertisement across industries
Date: 2014-12-11
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Participant
Title:
Date: 2014-09-08
Organising Institution: IIMB
Level: International
Type of the Program: Conference
Role: Presenter
Title: A working paper on the study of consumer value perceptions of using the Internet vis a vis the brick and mortar distribution model
Date: 2013-12-12
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: A study of Broekhuizen and Jager Model to address consumer value perceptions
Date: 2013-11-22
Organising Institution: PES Institute of Technology
Level: International
Type of the Program: Conference
Role: Presenter
Title: A Study on the impact of print advertisement on the youth population
Date: 2013-02-25
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Impact Of Print Ads on The Youth
Date: 2013-01-28
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: The Role Of Mega Sports Events and Consumer Perception Towards Ambush Marketing
Date: 2013-01-28
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: A Study on the Customer Preference between Private labels and National Brand
Date: 2012-12-14
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Children Influence On Family Purchase Decision for High,low and child centric Products
Date: 2012-11-22
Organising Institution: PES institute of Technology ,Bangalore
Level: International
Type of the Program: Conference
Role: Presenter
Title: A Study On Children Influence On Family Purchase Decision
Date: 2012-11-22
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: The Influence of eWOM on high value product purchase Decision
Date: 2012-03-09
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: The Impact of Television Advertisement on Children
Date: 2012-02-21
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Internal Client
Date: 2011-03-07
Organising Institution: Christ University
Level: National
Guide Name: Dr. Jeevananda
Institution: Christ University
Month Year: March 2012
Guide Name: Dr Bikrama singh
Institution: Magadh University
Month Year: February 2016
Faculties: VIJAYALAYA SRINIVAS T,PRERANA SRIMAAL,RAJANI R,SREENATH K,SRIDHARAN A,SUNITA KUMAR
Theme of Consultancy: Graduate Engineers Training (GET) boot camp- nontechnical for 2 batches of TEPL employees
Type: Paid
Dharmaram College Post, Hosur Road, Bengaluru - 560029, Karnataka, India
Tel: +91 804012 9100 / 9600
Fax: 40129000
Email: mail@christuniversity.in
Web: https://www.christuniversity.in
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CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.
